Thursday, January 19, 2012

10 Winning Strategies For Tablet And Smartphone Manufacturers


Tablets are quickly replacing netbooks and they are significantly eating away sales of normal notebooks, even PCs. What's the winning strategy for tablets and the sibling products like smartphones?
These are exciting times, as manufacturers are exploring and experimenting a lot. Sales cycles  of products approach 6 months. Of course most replacements are upgrades rather than complete redesigns. But small changes can make big difference in the way the product is differentiating. And of course small changes can have an important impact in the adoption and the utility for customers. In this race a manufacturer wins long term by treating users as repeat customers.
Here are the top 10 strategies

  1. Implement a support structure beyond the 6 months production cycle
  2. Ensure that software updates are made available for 3 years at least 2 years
  3. Iron out significant bugs both in hardware and software
  4. Make sure that accessories and parts are available for 3 years after launch
  5. Allow for compatibility of accessories with other products and across product ranges
  6. Use standard ports and interfaces
  7. Ensure that accessories are compatible over 3 product generations
  8. Support third party hardware manufacturers for accessories
  9. Enable early access for external software developers
  10. Don't try "lock-in" market strategies, especially as the fast development cycle and experimental nature (trial & error) is making this approach nearly impossible.

BTW point 1,2 and 3 can be achieved by opening up products to communities. The easiest way is through unlocking hardware and software. Use standards and open source approach. Embrace and team up with customer communities...

What do you think? Further ideas and suggestions?

Photo CC 3.0 2010  http://en.wikipedia.org/wiki/File:IFA_2010_Internationale_Funkausstellung_Berlin_18.JPG by Bin im Garten

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